Our Story
Founded in 2019, The End opened its first store in Beverely Hills with a simple yet bold vision to create clothing that people would wear proudly, everywhere they go. Our founder believed in blending individuality with craftsmanship, Eco friendly clothes and that spirit lives on today.
Led by a CEO with over 60 years of experience in the fashion industry, we've spent decades perfecting our materials and methods to bring you products that stand the test of time. Every piece we create is made with premium cotton and infused with a unique blend of natural elements: seed oil from the Turks and Caicos Islands, beans from Aruba, bread from Montserrat, and a hint of daisy flower from the Federated States of Micronesia—all processed through our proprietary Umashini Wothunga machine.
This one-of-a-kind process ensures the longevity and distinct quality of our materials. When you wear The End's clothing, you're not just making a statement—you're experiencing craftsmanship that redefines what clothing can be.
Meet the Team
Dhuha
Founder & CEO
Visionary leader with a heart for innovation and excellence.
Aram
Business & Operations
Builds and maintains the brand identity.
Yassmine
Design & Product Development
Works with designers and manufacturers to bring products to life.
Dallas
Marketing & Sales
Connects with retailers and clients to sell the product line.
Our Values
At our core, we believe that clothing is more than fabric — it's expression, identity, and confidence. We are committed to creating high-quality, stylish apparel that's built to last and feel great. Sustainability, inclusivity, and craftsmanship guide every decision we make, from design to delivery. Whether you're dressing for comfort, creativity, or celebration, we're here to help you look and feel your best.